The success of a business depends on Marketing. Marketing depends on strategic planning and its implementation plan. All the concepts may not fit for every time. Proper market segmentation and niche marketing will help to reach target clients and save cost at the same time. Many firms may fail even after spending huge amounts on advertising. This may be due to a lack of expertise in understanding marketing concepts. So they may fail to penetrate the market.
Cotlar employs well-qualified and experienced staff to draw marketing strategy and to plan on action. We are successful because we believe and work on following
- Marketing Research
- Pricing & Promotion Strategy
- 5 Core marketing Concepts
Marketing research is the process of gathering, analyzing, and interpreting data about a market, product, or service to understand consumer behavior and industry trends.
A well-defined pricing and promotion strategy ensures that products or services are positioned competitively in the market while attracting and retaining customers.
Marketing is built upon five fundamental concepts that drive consumer and business interactions .
Brand Management: Creating and managing a brand is not an easy task. It needs continuous effort and periodical assessment. Business is all about a well-created and managed brand. It connects with all other operational activities of the business. Marketing teams need to work closely with all other departments of the business. Most of the marketing service providers do not make an honest effort to build brand by taking organisation’s department’s people to co-operation and trust. Cotlar always works with organisation people and succeeds in Brand Development.